Dior Press Conference + First Look at the AD + Official Statement from Dior

From Marie Claire UK - Official Statement by Dior

After months of speculation about the star's rumoured partnership with the brand, the House of Dior has released an official statement today confirming the campaign.

They said: 'The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance.'

The statement then goes on to praise Robert's successful career in a number of high-profile movies, saying: 'Since his first notable role in 2005 in the fourth Harry Potter sequel, film star Robert Pattinson has more recently come to be known through his role in the runaway box office success, the Twilight saga.
'He has since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen Coulter, Water for Elephants by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character.

'In the ultimate tribute to his talent, David Cronenberg chose him to star in his latest picture, Cosmopolis, adapted from the novel by Don de Lillo. A striking role as a golden boy which premiered at the 2012 Cannes Film Festival.
'He has recently completed filming David Michod¹s The Rover in Australia with Guy Pearce and will soon be on set for David Cronenberg¹s next picture, Maps to the Stars. Following on he will star in Hold on to Me, directed by James Marsh and co-starring Carey Mulligan.'

(...)

Dior Homme adds: 'Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan).'

From Women's Wear Daily:

PARIS — Parfums Christian Dior has confirmed that actor Robert Pattinson is the new face of Dior Homme fragrance.
The “Twilight” star joins an illustrious list of celebrity ambassadors for Dior fragrances, which include Jude Law, Alain Delon, Natalie Portman and Charlize Theron.

American photographer Nan Goldin and French director Romain Gavrais shot the campaigns starring Pattinson, Dior said, noting they are to be broadcast in Europe excluding the U.K. and Asia, excluding China and Japan.

Tweets from the press conference

• @Whybee1: Tonite at 7PM, press-conference with Rob Pattinson. Countdown : 48 hrs to the face2face interview !
• @mariateam: #Dior and #RobertPattinson what a combo for tonite...
• @mariateam: Time for Him
• @mariateam: We ready tumblr lovers the #Dior ad w #RobertPattinson is really sexy
• @mariateam: #RobertPattinson is in front of me talking he is nice, cute, sweet and saying that loves the smell of London
• @mariateam: "As an actor you are in your own" #RobertPattinson
• @mariateam: Sorry not allow to take a pic of him
• @mariateam: Having dinner w #RobertPattinson. Really cool

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