Wednesday, April 28, 2010

Has ‘Twilight’ marketing gone too far? Commitment ring raises eyebrows

Robert Pattinson and Kristen Stewart really do get engaged, at least in the upcoming “Twilight” sequel “Eclipse.” Edward gives Bella a diamond engagement ring, and it’s now being mass-produced for sale to Twilight fans.

Since most tween and teen Twilight fans are unlikely to be getting enagaged anytime soon, the jewelry, co-designed by Twilight author Stephenie Meyers, is being sold as a “commitment ring.”

Meyers was raised as a Mormon and abstaining from pre-marital sex is one of the themes of the Twilight book series.

Commitment rings, however, have been criticized by some child welfare advocates because they can be used as an excuse by teens to have sex. Commitment rings are also popular among gays and lesbians (not that there’s anything wrong with that).

Nonetheless, the Twilight marketing machine grinds on.

Meyer co-designed the ring with jewelers at the Infinite Jewelry Co.. It will be available in 14 karat white or yellow gold for $1,979.

For those who are slightly, shall we say, less committed another version will sell for $40. A third mid-priced version sells for $479.

Infinite Jewelry posted this description on its web site: “Experience your romance with Edward Cullen in a whole new way when you slip on Bella’s Engagement Ring! You’ll love showing off the radiant stones in this elegant, domed-oval, gold ring. In true Victorian-era design.”

The diamond-encrusted oval ring features a 19th Century Victorian-era design. Edward is over 100 years old don’tcha’ know.

The ring was featured in the second “Eclipse” trailer.

Rob recently put to rest rumors that he is engaged in real life to Kristen, despite rampant rumors to the contrary.

“This engagement thing is total bulls**t, I don’t even know where it comes from.”

“Kristen is my friend. I really like to work with her. She’s more mature than her age, a real professional. I couldn’t wish a better partner, because she makes my every move, every sentence authentic.”

In case commitment rings aren’t your style, Twilight inspired watches and necklaces are also available.

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