Wednesday, August 18, 2010

Twilight soundtracks are helping change the industry

Looking back on the way that the three Twilight series soundtracks have been composed, marketed, and revealed, there is certainly a trend.

With Twilight’s soundtrack, artists like Paramore and Robert Pattinson contributed exclusive songs for the album, and they themselves became a part of the process – doing interviews, promotions, and the like.

Do you think it is possible that the reason why Twilight’s soundtrack success so vastly outweighs the recent two (which were also successful, for sure) is because so many new fans came in and saw the film before purchasing the album – thusly getting that association concept mentioned by Patsavas? Or do you think that it is because it had two songs sung by Robert Pattinson, who has been chosen the “World’s Sexiest Man” for two years running? Hint hint (Breaking Dawn can circle back on this, cough cough).

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