Appian Way is still at Warner Brothers but works with other studios too: it made “Red Riding Hood,” almost made Michael Mann’s “Public Enemies” and cuts deals that bring it fat producing fees, like the one that’s supposed to turn Malcolm Gladwell’s “Blink” into a film. Feeding the studio pipeline helps keep Mr. DiCaprio at the top, as do his career moves. “DiCaprio is someone who successfully changed his brand,” Michael Vollman, a big marketing gun for UA/MGM, told the Hollywood Reporter in 2010. “He was Robert Pattinson during ‘Titanic.’ He was that guy that every girl pinned her hopes and dreams on. Now he’s a man with a presence on screen that you can’t take your eyes off. He’s successfully gone from one brand to another.”
Via Spunk-Ransom
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