Thursday, February 23, 2012

Breaking Dawn part 1 dvd/blue ray sales surpass 5 million units


According to a report from Comingsoon.net :
Lionsgate’s Summit Entertainment announced today that the home entertainment release of The Twilight Saga: Breaking Dawn – Part 1 has sold over 5 million DVD and Blu-ray units in the first 11 days of release. DVD sales for the film, which became available at retail on February 11th, are approximately 13% ahead of sales of the third film in the franchise, The Twilight Saga: Eclipse, at the same point in its release. Digital sales of The Twilight Saga: Breaking Dawn – Part 1 are also strong with over 74,000 electronic sell through transactions (53% ahead of “Eclipse” at the same time) and over 175,000 video on demand transactions (162% ahead of “Eclipse” at the same time).
Steve Nickerson, Summit’s President of Home Entertainment, stated, “The sales to date of ‘The Twilight Saga: Breaking Dawn – Part 1′ are a testament to The Twilight Saga fans’ commitment to and passion for the stories created by Stephenie Meyer. We are pleased that we could bring this film to the fans at this time of year, especially given the storyline, with the romance of the wedding and honeymoon.”
Read more HERE

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