The Runaways addded $285K to it's box office total this weekend, according to Box Office Mojo. The biopic's currently stands at $2.98 million. The film’s per-theater average, however, was once again low for a movie in limited release (243 theaters): $1,214, or about half of what it was a week ago. (Another 39 theaters were added this weekend.)
On the positive side, The Runaways’s drop-off rate was relatively low, 37.1%. (Last week it jumped a whopping 182% following the addition of dozens of theaters.) Now, next week’s performance will depend on how many theaters will want to keep The Runaways on their schedule. If it sheds dozens of theaters, the film may suffer a steeper drop-off rate.
As I’ve mentioned before, The Runaways, much like Robert Pattinson’s Remember Me, will likely find a larger audience on DVD/pay-per-view. Considering its low $10 million cost, it should end up in the black as well.
The Runaways has been greeted by mixed reviews. But generally, Dakota Fanning (as Cherie Currie) and particularly Kristen Stewart (as Joan Jett) have received positive-to-enthusiastic notices.
Also in the film’s cast are Michael Shannon and Tatum O’Neal.
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