Friday, April 9, 2010

'New Moon’ Ends Box Office Run with $296.6 Million

Winding up with $296.6 million in 133 days, New Moon was the fourth highest-grossing movie from 2009 and ranks 34th on the all time grosses chart (though it doesn't crack the Top 150 in terms of estimated attendance). It also stands as the biggest teen romance and vampire movie on record, eclipsing the first Twilight for the title.

New Moon impressed by building significantly on Twilight's turn-out, which was $192.8 million. When a predecessor is that popular, it has been historically uncommon for a sequel to surpass it.

New Moon still holds the record for biggest single day with its $72.7 million haul on its opening day, Nov. 20, 2009, as well as the midnight showings record ($26.3 million). It also logged the third highest-grossing opening weekend of all time, $142.8 million, but has the distinction of being the most front-loaded blockbuster ever, making 48 percent of its total gross on its first weekend alone. One has to go down to No. 72 on the all time opening weekend chart, Valentines Day, to find a more front-heavy performance, while the first Twilight's opening weekend accounted for 36 percent of its final tally.

The greatest growth for New Moon came on the foreign front. It has pulled in $413.1 million thus far, more than doubling what Twilight made. That puts its worldwide total at $710 million versus Twilight’s $385 million. New Moon’s initial DVD sales, though, haven’t trumped Twilight at the same rate: its first weekend reportedly sold an estimated 4 million units versus Twilight’s 3.8 million. Fans won’t have to wait a year for the next movie like they did for New Moon as the third entry, The Twilight Saga: Eclipse, is scheduled to be unleashed on June 30.

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