Sunday, July 25, 2010

New “Eclipse” Box Office Totals–Passes $624 million World Wide

UPDATE SUNDAY 4:30 PM:

New overseas totals give Eclipse an additional $20.1M from 6,580 locations in 69 markets this past weekend. This brings its cumulative international total to $326.4M. Adding its domestic box office of $279.674M gives the film a new worldwide total of $624.074M.

UPDATE SUNDAY, JULY 25 1:30 PM:

Final industry estimates show The Twilight Saga: Eclipse finishing eighth in its fourth weekend, taking in an estimated $7.033M from 3,121 locations with a per theater average of $2,253 for the Friday-Sunday period. This represents a decrease of 47.6% from the previous weekend of July 16-18. The film’s domestic cumulative total is now $279.674M through its first 26 days of release. Adding in overseas returns of $288M gives Eclipse a current worldwide total of $567.674M.

It falls from fourth to eighth place behind Inception, which drops 37% but stays on top in its second weekend with $43.505M at 3,792 locations for a per theater average of $11,473 and a domestic cumulative total of $143,663,000, Salt with $36.5M in its opening weekend at 3,612 locations, Despicable Me with $24.1M, The Sorcerer’s Apprentice with $9.685M, Toy Story 3 with $9.03M, Ramona and Beezus opening with $8M, and Grown Ups with $7.6M. Rounding out the top 10 behind Eclipse are The Last Airbender with $4.173M and Predators with $2.85M. Indie drama The Kids Are All Right is in 11th place, increasing a whopping 148.8% after adding 163 locations for a total of 201. It took in $2.648M for a per theater average of $13,174, far surpassing any other film in the top 15. It’s earned $4.963M on a budget of $4M after three weeks.

The daily breakdown, with percent change from the previous day, includes Friday’s $2.329M for a per theater average of $746 (+23.3%), Saturday’s $2.72M for a per theater average of $872 (+16.8%), and Sunday’s $1.984M for a per theater average of $636 (-27.1%). Overall, the 3-day weekend of July 23-25 was down 47.6% from the 3-day weekend of July 16-18.

For those comparing the films in The Twilight Saga, it should be noted that Eclipse is continuing to outpace New Moon in cumulative domestic totals over time. At this point in its release history (after 26 days) New Moon had taken in $268,761,019. Eclipse is now at $279,674,000 (est). Both films hit the $250M mark on the 16th day.

These numbers are not “actuals,” meaning they are only official estimates based on early reports. For those who are new to the box office numbers game, it may seem odd to have these figures when Sunday isn’t even over yet. But it is standard procedure to have weekend totals announced at this time. After the Saturday box office totals come in on Sunday morning, studios always estimate Sunday and come up with a weekend projection. Therefore, Sunday and weekend figures can only be estimates at this point.

The actual numbers won’t be known until Monday. But many years and literally thousands of projections have yielded formulas that allow the industry to predict fairly closely what Sunday will be based on Saturday’s numbers and, therefore, what the weekend will look like. The actual numbers that come in after the weekend are usually not too far off from the estimates made on Sunday. They usually adjust slightly up or down but are rarely far off.

UPDATE SATURDAY, JULY 24 2:00 PM:

Final box office estimates are in for Friday, July 23. The Twilight Saga: Eclipse took in $2.375M from 3,121 domestic locations for a per theater average of $761. This represents a 25.8% increase from Thursday. Eclipse now has a cumulative domestic total of $275,016,000 after 24 days in release.

It drops from fourth to eighth place behind Inception, which stays at the top with $13.23M in its second weekend at 3,792 locations, Salt, which opens with $12.7M, Despicable Me with $7.325M, Ramona and Beezus with $3M on its opening day, The Sorcerer’s Apprentice with $2.95M. Toy Story 3 with $2.625M, and Grown Ups with $2.4M. Adding in overseas returns of $288M gives Eclipse a current worldwide total of $563,016,000.

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