Tuesday, April 13, 2010

Tales from a Robert Pattinson Premiere (A Journalists Experience)

It’s St. Patrick’s Day in Leicester Square, central London, and this is always one of the busiest days of the year for the cinema and entertainment district, filled with drunken revellers arbitrarily utilising the Irish saint as a handy excuse to get boozed up. There are certainly plenty of big green novelty Guinness hats around, but today they are loudly outnumbered by a several-thousand-strong crowd of wildly excited screaming girls, chanting in unison “We Want Rob!”

The Rob in question is of course the ‘Twilight’ star and heartthrob du jour Robert Pattinson, and the occasion is the UK premiere of his latest offering, ‘Remember Me’, a rebel-without-a-cause tale of love, youth, and, er, 9/11.

It received a lukewarm reaction from critics and has only just broke even its $16m budget in the US. In my review I described it as a:

“middle-of-the-road post-teenage melodrama which plays well to Pattinson’s young female target audience, and is being aggressively marketed as such…’Remember Me’ will only be remembered as another step on Pattinson’s relentless climb to omnipresent fame.”

None of this has deterred Robert Pattinson’s loyal fans, who are out in full force today. I was here to attend a press conference with Pattinson, his co-star Emilie de Ravin and producer Nick Osbourne. I arrive a little early and try to take in the insane atmosphere. Premieres in Leicester Square usually attract a moderate crowd of autograph hunters hoping to spot a famous face, but it’s rare you get a gathering of this scale or fervour.



The huddled mass of fans, predominantly composed of young women, resemble some sort of sprawling, loosely organised army, drunk with lust and excitement, all baying for even a distant glimpse of their well-groomed hero, flailing cameras in the air. A banner draped over the barrier reads “We Camped Out For 32 Hours To See Rob!” One of the PR ladies tells me there was already a sizeable crowd when she arrived that morning at 9am.

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