Volvo is stepping up again after their successful “What Drives Edward” contest for The Twilight Saga: New Moon (300,000 entrants!) to bring forth their “Lost in Forks” sweepstakes for The Twilight Saga: Eclipse.
Once again, the company is using an interactive gaming challenge to offer fans the chance to win Edward Cullen’s Eclipse XC60.
They’re also hosting an Eclipse premiere sweepstakes at their website (see here), and the gaming session for the Eclipse vehicle giveaway begins on June 22nd.
Here’s a clever quote from a Volvo CEO about it: “Edward and Volvo are a great match because Edward is a protector, yet at the same time, he’s a fan of great style and speed.”
Here’s the “Lost in Forks” game’s objective, according to a recent press release: “The objective of the game is to reach the Cullen’s house in the shortest number of ‘forks in the road.’ Everyone who reaches the Cullen’s in the shortest number of forks will be invited back for the finalist round, which will start July 13 and end July 15.”
Good luck to all who enter!
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