MoodieReport Coty
Prestige has unveiled the new feminine fragrance from the house of
Balenciaga. Florabotanica, which is fronted by actress Kristen Stewart,
will be available in travel retail worldwide from October.
The edp scent is said to combine the fantastical and ultra-contemporary
aspects of the Balenciaga brand. “There is a real duality in Balenciaga,
between classicism and experimentation,” noted Creative Director
Nicolas Ghesquière. “For this new fragrance, I wanted to explore this
paradox between the pure and the enigmatic further. A few years ago, I
designed this ‘floral collection’. The dresses were covered with
flowers, but these flowers were neither charming nor romantic. They
structured the whole silhouette. I wanted the flowers in this perfume to
express the same idea.”
(...) The fragrance face is actress Kristen Stewart, best known for
her role in the blockbuster Twilight saga. Balanciaga chose her for her
tetchy youthfulness and rebellious femininity.
“Kristen Stewart has a real personality,” noted Ghesquière. “She
captivated me when we met a few years ago. I had not forgotten her. She
is the perfect embodiment of a certain idea of Balenciaga: that beauty
that is both pure and uncontrollable. We met again for Florabotanica.
She is totally this graceful and mysterious figure that symbolises this
strange botanical garden.”
The fragrance flacon features graphic black and white stripes, as
favoured by Cristóbal Balenciaga. An oversized tube plunges into the
middle of the bottle in the style of a laboratory test tube. Read full interview here
Via RobStenation, KstewAngel
No comments :
Post a Comment